Read: 7 September, 2018
Something isn’t right at the new Orsk (a knock-off IKEA style store). When the morning shift comes in to find what appears to be poop on a Brooka sofa, three employees decide to come back after the store closes to find out what’s really going on.
This is a high concept horror story, and the publishes have really gone all in with the illustrations. I really enjoyed the way that each chapter begins by highlighting a particular furniture item, complete with IKEA-ese description. Except that these pieces of furniture get creepier and creepier, starting with an ordinary sofa and ending with actual torture devices. It was a neat touch.
I also really enjoyed all the retail-speak. You know, the way you can’t just say “small item”, you have to say “impulse”. Listening to retail workers talk shop is a surreal experience – not only does everything have a special name, there are whole special phrases (like the Orwellian banner proclaiming the value of hard work that pops up a few times in the story).
That’s where this story really shines. I loved the IKEA-ness of it (of referring to all items by their branded name, like consistently calling the sofa a “Brooka” instead of just a sofa), and the retail-ness of it.
Because that stuff is creepy. That’s what horror is made of.
I really enjoyed the horror story aspects, too, when they focused on that theme. When Amy and Matt get lost in their own store because the sections appear to be moving around on them? Terrifying.
But then there’s this whole other book in here, a trite story about some evil prison warden who got off on torturing prisoners so now he, and his captives, are haunting the building that was built over the ruins of his former prison. OoooOOOoooo. Even the half-hearted “big box stores are just like prisons!” message at the end feels cheap and heavy-handed.
Every time the narrative focused on Amy getting out of the latest torture device or being grossed out by swamp smells, I felt so bored. It doesn’t connect thematically – the by-the-numbers haunted house is a totally different story, and it just doesn’t fit with the existential creepiness of retail. Even the characters all seem to have stepped out of your average January release horror movie.
Overall, this was an enjoyable read, but not something that I would recommend to friends. Hendrix came up with a great idea, but didn’t follow through.