We Were Feminists Once by Andi Zeisler

Read: 6 January, 2018

At a time when feminism sells, We Were Feminists Once examines just why that is, and what kind of feminism is being sold. It’s a well-researched and, as far as I am concerned, necessary look at what happens when feminism and capitalism team up.

It is a dense little book. There’s very little repetition, or meandering, or fluff. Zeisler hits the gas right from the first page, and it’s up to the reader to pause for processing when needed.

I appreciated that this book put down concretely into words, with facts and statistics to back it up, elements of the mainstream feminism (“Girl Power”, Dove’s “Real Beauty” campaign, and more) that have made me feel uncomfortable – though I couldn’t always articulate why.